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The Indonesian Tourism and Creative Economy Ministry will hold Indonesian Coffee Festival

Jakarta, 28 August 2012 - The Indonesian Ministry of Tourism and Creative Economy along with Gianyar-Bali local Government, Ubud Kingdom, Special Coffee Association Indonesia, Coffee Community and Coffee Blogger will be holding The Indonesian Coffee Festival (ICF) in Ubud Bali at 15-16 September 2012.

The second ICF this year were meant to make Indonesia as the leader of the world's coffee industry and making coffee agrotourism as one of Indonesia's new potential tourism destination, also developing the creative economy sector from the coffee culinary as a lifestyle.

"Through the Indonesian Coffee Festival, our potentially leading coffee products will be more widely known by the society and hopefully this festival will bring mutual benefit between the upstream and downstream Community of coffee farmers, traders, sellers, exportirs, and coffee lovers domestically and internationally" says Vice Minister of Indonesia's Ministry of Tourism and Creative Economy Dr. Sapta Nirwandar at the ICF press conference at Sapta Pesona building the Ministry office, Tuesday (28/8).

Sapta Nirwandar also said that Indonesia as one of the biggest coffee country in the world is well known for its coffee flavour and aroma and also the uniqueness in serving coffee. "This uniqueness is Indonesia's potential in the eye of the world, Because of this, we need to promote and enhance our Indonesian coffee brand such as 'Kopi Luwak' and 'Kopi Tubruk' to be more popular in the Community".

ICF's data shows that there are 100 billion cups of coffee or 165.9 tons of coffee beans were brewed every day all around the world. Meanwhile Indonesia demands aproximately 121.107 tons of coffee per-year. These demands were fulfilled from Indonesia's coffee farmers that are spreaded all around the archipelago.

ICF recorded that Indonesia has 1.3 million hectares of coffee plantation at Aceh, Sumatera, Lampung, West Java, Center Java, Bali, NTT, Sulawesi and Papua. Most of this region have developed a coffee agrotourism destination that are widely interest domestic and international tourists.

ICF 2012 in Ubud-Bali will introduce Indonesia's finest coffee beans from Aceh, Flores, Java, Lampung, Bali, Luwak, Toraja, and Papua which each of them has their own uniqueness and different flavour. This uniqueness will be a culinary point of interest for people.